He is one of the architects of the alternative corrido movement. The live album En Vivo Desde el Gibson Amphitheater followed in , a studio effort, Primer Ministro, appeared in , in which he began to grow and change focus, including some artful romantic ballads that were popular even with longtime fans. Ortiz took even more chances on 's Archivos de Mi Vida, which included mariachis and cumbias in the mix. It became his fifth straight album to hit the top of the Mexican Regional charts. Encouraged by the success, Ortiz dropped the pre-release single "El Cholo" in early , which charted in the Top Five, followed by the full-length Hoy Mas Fuerte. The album hit the number one spot within two weeks of its May release.
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If they play narcocorridos, it keeps the deposit. But thanks to the outlawed narcocorrido genre of Latin music, if you are a major drug smuggler or head of a Mexican drug cartel, you really do have your very own customized theme song. One has to also be a modern-day folk hero and have….
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